Ericking has consistently focused on combining photography with community culture, transforming visual work into practical products that can be experienced in everyday life.
Currently, Ericking operates its self-created magazine series, LIFE, as well as photography-based posters designed for interior decoration.

Within its apparel brand, Ericking structures its clothing into two core categories: Classic and Sports.

The Classic line features Ericking’s signature logo and focuses on casual everyday apparel.
Ericking Sports, identified by a more performance-oriented logo, is dedicated to outdoor and sport-inspired garments.